As associations explore the new world of online community platforms, those tasked with managing these member communities to success can learn from the space travelers and interstellar heroes who have ventured into similarly uncharted territory.
Space: The final frontier.
A long time ago, in a galaxy far, far away …
OK, you get the picture. Many association executives see online communities as that final frontier—a vast unknown universe. It's easy to understand why online communities are still gathering momentum within the association world. People are intimidated, afraid, and intrigued by online communities because they're constantly evolving, unknown living organisms. Even though online communities can seem scary, they've taken off among associations, like the Millennium Falcon on a rescue (or bounty) mission.
For all the sci-fi geeks out there, here are a few thoughts to help you manage the online community asteroid fields you may encounter and to become the online community Jedi Master you were meant to be: